(acquired by Hearst Magazines in 2007)
President
Vice President of Sales and Business Development
RealAge is a health media company that I joined in 1999 after the prototype website and health risk assessment were developed. I created a marketing services business plan providing unique advertising campaigns for consumer marketers in the pharmaceutical and consumer packaged goods industries. Revenue for RealAge has increased every year to over $20 million in 2008, with the most recent seven years being cash flow positive and profitable. The company was acquired by Hearst Magazines in September 2007. We accomplished our 2-year plan of transition to Hearst in 14 months.
As President, I managed all aspects of the business with seven Vice Presidents reporting directly to me: Editorial; Sales; Marketing; Product Management; Software Engineering; Database Administration; and Member Services. Along with the CEO and CFO, I was intimately involved with positioning RealAge to be sold via our investment banker, UBS.
After the 2000 - 2001 “dot com bust” I was promoted from VP Sales and Business Development to President and provided the leadership and focus the company required in serving our most promising clientele and valuable members. I assembled a team to aggressively understand key value propositions and competitive differentiators. RealAge achieved early success, allowing expansion of the RealAge brand to garner greater consumer awareness and business relationships. We have established a strong portfolio of intellectual property, mass media exposure of the brand, alignment with high-profile medical doctors, and the beginnings of an international presence.
Schaumburg, Illinois
Vice President of Sales, Western Region
MyPoints.com provides incentivized marketing programs targeted to online consumers. The MyPoints program launched in February, 1998. The MyPoints program boasted over 50 clients providing point rewards within the first 6 months of employment.
Responsible
for all client interactions among the 13 Western States. Consulted with clients on their online
marketing strategies to maximize their consumer campaigns and properly position
the MyPoints program. Managed an
expanding team that markets directly to the largest internet businesses,
including Disney, Netscape, Yahoo, Xoom, GTE, Visa and Microsoft.
MyPoints.com,
Inc. merged with Intelipost, Inc. of San Francisco in November 1998 and filed
for their successful initial public offering soon after. It remains a strong online marketing incentives business as part of the United Online group of companies.
San Diego, California
Vice President of Sales
PersonaLogic provides customized internet decision guides to help drive corporate electronic commerce. The company did not have any revenue when recruited by the founders of the company, whom I previously worked with.
I created and implemented a sales and marketing infrastructure to take this new product concept into the emerging market segment of electronic commerce. Segmented potential market niches, investigated OEM and reseller relationships, established market penetration sales campaigns and directed marketing activities. Solely responsible for recruiting, training and managing the team that includes Regional Account Managers, Tele-sales, Marketing, Research and pre-sales Application Engineers.
PersonaLogic was acquired by AOL.
LOTUS DEVELOPMENT CORPORATION
Irvine, California
Business Partner Sales Manager
Managed the Southwest U.S. business partner program including responsibility for the $17 million district sales quota. Established a business plan for team to implement an integrated program to assist the business partners in sales, marketing, technical training and business management. This immediately increased their productivity and loyalty to the Lotus product line.
Awarded the Lotus “Master Builder Award” which recognized my initiative and ability to quickly implement a comprehensive territory business plan.
Mission Viejo, California
National Reseller Manager
Hitachi/AIS provides hardware and software solutions in the document management and workflow marketplace. Hitachi/AIS markets these products through direct sales, Value Added Resellers and OEMs. Hitachi/AIS has increased indirect sales revenue from zero to over 35% of the company’s annual sales as a direct result of the VAR program personally proposed, implemented and managed.
Developed
and implemented sales and marketing programs to identify and recruit high-level
client/server VARs. Designed an internal
technical infrastructure and managed District Sales Representatives to be the
local liaison for the VARs and OEMs in their territory, giving sales, marketing
and technical support.
AVCOM Systems, Inc.
Palo Alto, California
Regional Sales Manager
Corporate Controller
During six years at AVCOM, annual revenues had increased from less than $1 million to over $25 million. Initially responsible in the business management portion of the business, helping to develop and implement the business plan by serving on the five-member Advisory Board and as Corporate Controller managing all finance, purchasing and inventory positions. Became responsible for new markets and solutions to fit within AVCOM’s technical abilities and existing customer base. Also responsible for opening and managing AVCOM’s first remote office. Created a revenue stream which grew from zero to $2.2 million and exceeded the business plan’s profit criteria.
State University of New York at Geneseo